In case you haven’t heard, marketing greatness has been achieved. The geniuses at Wieden + Kennedy took a tired, old brand (Old Spice), transformed it’s image (with the help of hottie Isaiah Mustafa), and then slathered the social media world with it in a refreshing, unexpected way. I was blown out of the water by the rapid-fire YouTube video responses they made – I would post my favorites here but, wow, there are just too many (although this one directed at Isaiah’s daughter is high on my list). Here instead is a funny video from W+K featuring the two brilliant guys behind the campaign:
I’m interested in seeing what Old Spice will do next, how the interwebz will mash and hash all of this footage, and where viral marketing will venture to next. Sadly, this portion of Old Spice’s campaign is over. Although, if it went on any longer, there surely would eventually be a backlash. Instead they entertained us, engaged us, and gave us that warm, fuzzy feeling of belongingness we get when we share something good together. More importantly, W+K transformed a brand associated with Dad and clipper ships into something today’s youth would actually want to buy for themselves.
The hand and mouse pointers are hand embroidered in an 8-bit graphics style. Point, click, BUY!
I also had let my Apple fangirl self loose and make an Apple Felt Fuzzi. But it’s just for meeeeee and not for sale. Sorry, folks.
Ahhh... sweet, sleek, lawsuit-mad Apple.
Don’t worry. Even though I’ve only scratched the surface of stylin’ geek chic felt-y possibilities, I haven’t stopped making other kinds of Fuzzies. Stay tuned!
In theory… combining two of my favorite things, Ponies and Broadway, should create a whole new, even-more-spectacular favorite thing. In reality, however, it just makes for some entertaining awkwardness:
Weird, huh?
P.S. In case you haven’t heard, Conan O’Brien is finally on Twitter. Yay!
Ann didn’t feel like working or studying this afternoon… so she made some silly Facebook Faces for you to download/save/share/use/abuse/scoff at. They are totally free and of very low quality. Enjoy!
